Instadapp - Multi-Product DeFi Platform
How we redesigned Instadapp's website to introduce four distinct DeFi products - Pro, Lite, Avocado, and Fluid - in a single landing experience that routes every visitor to the right product in one scroll.
Instadapp is a battle-tested DeFi platform with over five years of live infrastructure - helping users manage decentralized finance positions across Ethereum, Polygon, Arbitrum, Optimism, and other EVM-compatible chains. Their product suite includes Instadapp Pro (full multi-chain position management), Instadapp Lite (simplified yield strategies), Avocado (a smart-account wallet with account, gas, and contract abstraction), and Fluid (their newest on-chain liquidity protocol).
Despite being one of the most established names in DeFi tooling, their website still read like a single-product app. First-time visitors couldn't identify which product matched their goal, developers couldn't see that Instadapp exposed buildable primitives, and the support team fielded the same question on nearly every call: 'which product is for me?' The architecture of the site was creating confusion, not clarity.
